Environmental Responsibility And Marketing

Can you use your environmental protection strategies as a business marketing tool?

The short answer is… yes.

Let’s take a brief look at how that can be achievable. Marketing within a business is generally known as an intangible expense, where the benefits are long term sales opportunities that your sales team would convert to revenue. Compare this with funds spent on environmental strategies and produst. Many business owners and managers view their environmental compliance as a bottom line burden. An expense that comes right off the profit for no or little apparent benefit – other than the obvious environmental benefit, of course.

To put a darker spin on this, the money you spend now on water pollution prevention products can save you much more substantial expense in future fines should you not be environmentally responsible.

Would the expense of environmental compliance be an easier pill to swallow if there was some way it could benefit the top line of the business? If you buy a spill kit, or some containment bunding, can that expense be used to generate future revenue?

Revenue is what essentially drives a business. I think we all know that! Even if you have low overheads and expenses, if you can’t generate enough cash flow at the sales end of the business then your overheads can overrun you and every expense seems enormous.

Isn’t it a strange co-incidence that the most profitable businesses are also among the highest spenders? Now relate that spend to the cost of environmental protection.

In years gone by, environmental awareness was a new term. Suddenly (over thirty years of learning) people started thinking of the Earth, and how we, as a race, could play our part in its health. Instead of a local issue, it became a global concern, and different media groups pushed the message of negativity around the civilized world. They told the world if any business was polluting the environment through its operations. Tut! Tut!

And how times change attitudes.

The reported negativity from the media over the past years has created a consumer demand for products and services from those companies who are not only protecting the environment, but are seen to be protecting the environment. Previously catchy terms such as ‘bio-diversity’ and ‘sustainability’ became real targets. Marketing logos started quoting ‘a green company’ and ‘protecting the environment’ to tap into a growing swell of community opinion that would inevitably turn into sales. Advertising suddenly started bragging about a business being environmentally friendly, and consumers responded.

There has been a tangible shift in client sentiment regarding the requirements of their suppliers. The push from Government authorities for environmental compliance has gradually morphed into an equal demand from clients – evidenced through most tendering processes. Particularly in larger corporations, where environmental compliance is expected from suppliers and potential suppliers alike. To do business with large corporations these days, you may need to have a strategy in place to obviate your environmental priorities.

Top line revenues started seeing benefit from the marketing activities that included pro-active environmental policies. Not just in consumer goods, either. Many business transactions, tenders and procurement policies started demanding similar environmental protection policies from their suppliers. The world was making it more difficult for the non compliant business to win their contracts.

Suddenly it was cool to be green – within reason. Rather than a trend, the environmental movement became a business model, and specialized businesses sprung up to provide the products and services that are, now, so much in demand. Some of those businesses are today highly successful.

I want you to ask yourself these questions:

Are we, as a business, pushing the fact that we are environmentally friendly to our clients? Are we, as a business, truly tapping into the ground swell of community opinion that all business should be supporting the environment?

There is a true marketing strength to be gained from spending money on products to protect the environment. You just need to recognise it.

Warren R Ratliff


Do You Have A Business And Want To Advertise Free On The Internet?

Whether you are establishing yourself with a new company or are looking to get more involved online, there is free internet advertising for business that can help you spread the word without having to spend anything for the privilege.

The first thing to check is whether a service is actually free. For example, some web builder programs offer you a free download of their program but it would cost to get that site published and hosted with them. When submitting your website to a free listing site, be sure to check that you will not get any marketing messages.

There are numerous link and banner exchanges online that you can take part in. A good start is to check online for sites that are relevant to you, either in terms of your business or local area. A lot of local areas often have informal co operatives you can be part of, helping to encourage people to keep supporting the local economy. With an increasing amount of searches online for local products online, this is a good way of spreading a positive brand image. A good way of emphasizing this is with a video online. If you own a digital camera or smart phone, you can upload a video easily enough. A short video showing your company at a trade fair or local community event is a way of spreading the word.

If you are particularly resourceful, you can go on a recruitment site and ask for a student or graduate film maker to do it for you. As well as getting free internet advertising for business, you are also showing support for young people. You can then tie this in with a blog or an article, effectively creating a free synergetic advertising campaign!

Social networking is another great way of spreading the word. Signing up for an account is free, but it is important to be aware of etiquette. Excessive advertising posts are frowned upon and people may believe you are a so called spam bot, an automatic program that creates adverts.

A good way is to include a picture of yourself and to find a balance between promotion and being a bit more informal. As the name suggests, social networking is a great way of making contacts and these can prove very useful, so it is best to present yourself and your company in the best way possible.

In short, with a patient and balanced approach you will be able to make the most from free internet advertising for business.

7 Steps to Start Your Part Time Online Home Business and Start Making Money Online

Welcome to the world of the Internet or Online Business, a proven way of making money 24/7! You could start a part-time online home business anywhere or anytime by following these simple 7 steps:

1. Find The Niche Market For Your Internet Business
Firstly, conduct research and find a demand or popular niche. This is to identify the niche product or service for your online or internet business. Alternatively, you could consider whether your expertise, hobby or passion could be a niche? In any event, your idea must be based on a popular demand. This is the key to making money online.

2. Create Or Source for the Products or Services for your Online Home Business
After you have determined the demand from a niche and find the product or service to fulfill it, you could create the product or service to fulfill the niche. Alternatively, you may source for the product or service from the Affiliate network, for instance, ClickBank, PayDotCom, Amazon, eBay etc.

3. Sign up for a domain name.
The domain name is the name of your internet business. A domain name differentiates the website of your online business from the others. It is like a “signboard” for your internet business. Ideally, the domain name should be related to your internet business. It should sound good and short. This will help your customer to remember it and to type it in the browser. For instances: OnlineBusiness.com, InternetBusiness.com, Makingmoneyonline.com.

4. Web hosting
Web hosting is similar to renting a retail shop for your online business. There are 2 types of hosting, i.e. a “Free hosting” and a “Paid Hosting”. However, for branding purposes, it is advisable to go for the Paid Hosting. There are thousands of companies offering web hosting services. Choose the best, most suitable and which is within your budget. Most hosting companies provide domain name registration as well when you host with them. If you opt for this, this would certainly make it easier and more convenient for you. Conversely, you may purchase a domain name from a different company and transfer it to the hosting company. However, you may incur cost by doing so.

5. Create a website for your internet business
Now, it is time for you to move on to create a platform for you to make money online. You have your niche product or service to offer. You have your domain name registered and a web hosting where your internet business will be based. Now, it is time to create a website. Website acts as a conduit for you to make money online. It is the base for you to introduce your product or service to the world. You may create your own website by using the relevant software. However, this will require some knowledge on website creation. Alternatively, you may engage a professional web designer to do it for you.

6. Provide the manner of payment system to your customer to make payment
The best way to accept payment for your online business is to sign up for a PayPal account. You could sign-up a PayPal account for free.

7. Promotion of your internet business to your niche customers
Promotion of your online business is the most essential part for the success of an online or internet business. With a well-planned promotion strategy, your potential niche customers will be able to find your online business within the world wide web. The following are some of the most popular ways to promote an internet or online business:

7.1 Search Engine;
7.2 Article Marketing;
7.3 Directory;
7.4 Emails Marketing;
7.5 Forum and Newsgroup Marketing;
7.6 Exchange of Links;
7.7 Advertisements;
7.8 Blogging;
7.9 Social Book Marking; and
7.10 Non-Internet Advertisements.

The above are some of the ways how you could generate traffic to your website. You could focus on a few promotion strategies and move on to the more complicated methods later.

Internet business has proven to be the best part-time home business model. Follow these simple 7 steps to kick start your online business. You could start a part-time online home business anywhere or anytime and start making money online. You could even do this at the comfort of your home. What are you waiting for? Take action and start making money online.